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Anita Rivas is the  editor and founder of and – beauty blogs that provide beauty advice, makeup and skincare reviews for women who want to look and feel like themselves at their best. As a beauty blogger, Anita interfaces with some of the most renowned skincare professionals, makeup artists and product specialists and is therefore able to provide readers with current beauty and product information.

Previous makeup/skincare experience: Anita has several years of experience in the makeup and skincare industry. Anita has helped women from all over the world in her career as a counter manager for a premier makeup line and in management for a top skincare company.

Personal: Anita is a beauty product junkie; she’s always looking for the newest and most innovative beauty products available. She loves sharing her beauty tips and believes there is a shade of red lipstick out there for everyone.

Anita is also the City Beauty Editor in San Francisco for



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